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Using summits to prepare industry, profession for an uncertain future

Associations can do more than hold conferences and trade shows, lobby the government, set standards, and educate and certify people.Of course, those activities are broad and essential. But they also put associations in the unique position of being able to go one step further and become focal points for discussion of the future of their industries and professions.At least three associations have held leadership summits in the past year to accomplish more than a typical board meeting, strategic planning retreat or conference could achieve.The National Golf Course Owners Association (NGCOA) is one of them.Golfers have been using sticks to put balls in holes for more than 400 years. Everything… Read More